Should Microsoft retire its tarnished brands?

A well written piece from Ed Bott:

Is it time for Microsoft to ‘retire’ its tarnished brands?

From the article: “…having Hotmail.com as part of your primary email address suggests to the world—at least that part of the world that is bordered by San Francisco on the north and San Jose on the south—that you spend your days feeding pigeons in the park and screaming at little kids to get off your lawn.”

Don’t hesitate to comment and share your opinion. Image via www.sectechno.com

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